Rate Card | WRAL.com Media Kit

Rate Card

WRAL.com Online Advertising Rates
(most based on CPM, cost per thousand impressions)

Section Sponsorship Tile - Sponsorship provides a rotating placement, 120x60 non-animating company logo (linked) with a translucent background.

Weather: $10 CPM
All Other: $7 CPM

Real Estate Page Tiles

$500 per Month

Standard Banners

Homepage Display Banner

$25 CPM

News Section Targeted Banners

$20 CPM

Weather Section Targeted Banners

$20 CPM

Health, Lifestyles, Family and Entertainment Sections Targeted Banners

$20 CPM

Sports, Business & Traffic Targeted Banners

$18 CPM

Run of Site (ROS) Banners

$14 CPM

Other Banners

Floating Rich Media Banner

$36 CPM

Email Newsletter Banners

$24 CPM

Desktop Weather Application Sponsorship

$5,000 per Month

Contests, Special Packages and Special Event Sponsorships - WRAL.com provides contests and special event sponsorships throughout the year. Ask about current opportunities.

Ask for a custom Plan & Quote

Text Link Advertising - (Minimum total buy of $1,500)

$1,000 per Month

Stand Alone e-mails - WRAL.com has an Opt-in e-mail list of visitors open to receiving information from our advertising partners. e-mail contains only your company’s offer.

$75 CPM

Video Pre-Roll Advertising - (:15 second video ad max) including matching Leaderboard Banner (728x90) in Video Player.

$65 CPM

•	Leaderboard & Display Ad Banner formats used throughout WRAL.com. Skyscraper Banners are served on a limited number of Weather Section pages.
•	All rates are Gross and Banner Creative Production included.
•	Local Ad Placements will be served Above-The-Fold as often as possible.
•	Minimum Buy: $500/mo for 3 Months requested. Note: Current rate card is subject to change.

Roadblock and One-Ad Position Prices

WRAL.com is offering Roadblock or One-Ad Position Ad buys which enable an advertiser the ability of increasing the impact of their message by purchasing certain Web pages for an entire day.

A ‘Roadblock’ purchase buys both ad positions on a Section-Front page (the 728x90 and the 300x250). The One-Ad Positions buy lets the advertiser choose one size or the other.

Here is the pricing for Roadblocks (taking all the 300x250 and 728x90 ad positions) and One-Ad Position Exclusive (either the 300x250 or the 728x90) on our major section front pages:
(Pricing is for 1 Day and is based on availability at the time we receive a signed IO)

Section

Roadblock

One-Ad Position

Homepage

$15,000

$10,000

News Page

$1,200

$750

Weather

$3,500

$2,200

Entertainment

$2,000

$1,250

Business

$400

$250

SPORTS

1st & 4th Qtrs (Jan.-Mar. & Oct.-Dec.)

$1,400

$750

2nd & 3rd Qtrs (Apr.-Sept.)

$500

$350