Local Tech Wire 

Accipiter Helps Drive Traffic for CarSoup.com Site

Accipiter says its AdManager, an advertising management platform, has shown customers click-through rates of up to .82 percent ... well above the industry average of .0125 percent...for CarSoup.com, an online auto sales site.

Many of CarSoup's advertisers had never implemented online ad campaigns before, the company says, but since advertising with CarSoup, they have achieved better results. Automotive dealerships that have purchased targeted ad banners have an average click-through rate of 0.62 percent.

"The response by our advertising partners has been amazing, and the performance of Accipiter AdManager has exceeded even our lofty expectations," Patty Mitchell, vice president of marketing, CarSoup.com, said. "Several of these partners have only been with us for a few weeks and have already effectively recuperated their advertising investments."

In addition to increasing customer satisfaction, Mitchell says AdManager has allowed Bunsville, MN-based CarSoup to increase its number of ads served per month and to track ads and report results.

Accipiter AdManager allows CarSoup's to deliver ads in many formats, including Flash, streaming, and more. AdManager allows for each of these campaigns to be tracked and reported.

Accipiter: www.accipiter.com

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