Sensory Analytics closes on $1 million in new angel financing

GREENSBORO, N.C. — Sensory Analytics, a startup focused on sophisticated measurement technology, is planning to expand its sales and technical support teams now that it has $1 million in new financing.

The Greensboro-based company closed recently on a convertible note. The deal provides funds from several different angel capital groups.

Participating in the round were Harbor Island Equity Partners, the Wilmington, N.C., Investor Network, the Upstate Carolina Angel Network (UCAN) from Greenville, S.C., and the Emergent II Growth Fund in Gainesville, Fla.

“Sensory’s solid business model and their impressive growth path – as well as the opportunity to syndicate with other leading angel groups – made this an excellent investment opportunity for our young network”, said Matt Dunbar, managing director of UCAN. “Sensory’s ability to help companies reduce the costs of their coated products could also provide a boost to our regional manufacturers.”

Sensory works with clients to help reduce the costs of coated products, such as those used in aerospace, packaging and industrial coatings.

“Our ability to assist manufacturers to reduce the costs of their coated products continues to be of strategic importance to them, even in the face of increasing budget constraints,” said Greg Frisby, the firm’s chief executive officer, in a statement.

Finishing Today magazine, which covers the industrial coatings industry, recognized technology from Sensory as its innovation award winner for 2007. Sensory’s technology is patented.

The company launched in 2004.

“Sensory is the first company to introduce a non-contact coating and anodizing measurement tool that is both portable and can be readily integrated onto robots and other automation tools,” Frisby told Local Tech Wire in a 2006 interview. “Sensory systems integrate nanometric precision along with color and thickness measurement technologies within ruggedized electronic systems.”