Amazon sews up deal for Georgia-based Fabric.com

MARIETTA, Ga. — Fabric.com, which launched in 1999 as an e-commerce site for all-things sewing, is being acquired by Amazon.com.

Amazon (Nasdaq: AMZN) said the deal will help the company expand its offerings for sewing, crafts and hobby products.

Financial details were not disclosed. Fabric.com will operate as a stand-alone company and remain based in Marietta.

“Fabric.com has built an impressive business by providing great products and excellent service for sewing and crafting enthusiasts,” said Chris Nielsen, vice president of the Amazon.com Home & Garden store. “Over the years, we’ve seen a growing interest in this segment from our customers. Our acquisition of Fabric.com will allow us to offer a greater variety of fabrics and accessories to crafting customers.”

Stephen Friedman, chief executive officer at Fabric.com, also launched the company.

“The acquisition will allow us to more effectively build our business around the customer, offering great value and a unique shopping experience within the sewing community,” Friedman said in a statement. “We now have the opportunity to significantly expand our breadth of inventory, as well as benefit from the technology, fulfillment and customer service expertise of Amazon.com.”

Friedman founded Phoenix Textiles Group in 1993 before launching Fabric.com. He also has worked as a lawyer and in real estate development.

The company employs 41 people.