ClickFox lands another $12.5M in financing

ATLANTA — ClickFox, which focuses on customer experience analysis solutions, has closed on another $12.5 million in finance as well as a new investor.
Ascent Venture Partners, which is based in Boston, led the new round in its first investment in ClickFox. Previous ClickFox investors Cedar Fund, Veritas Venture Partners and Delta Ventures also participated.
"This latest capital investment will allow us to create our next generation products, developing more advanced applications that deliver more advanced Predictability Analytics, Customer Satisfaction Analytics and Customer Churn Analytics," said Marco Pacelli, chief executive officer at ClickFox. "We're on a path of rapid growth -- customers are eager for the insight the ClickFox Customer Experience Analytics software provides. We are thrilled that our investors recognize our continued potential and our leadership in the space."

The company closed on $4 million in “A” round financing in 2004.

ClickFox was launched in 2000 by Tal Cohen, a data modeling expert and faculty member at the Georgia Institute of technology, and Nissim Harel, who holds two masters degrees (computer science and electrical engineering) from Georgia Tech.

The firm’s technology is used to analyze how customers interact at a business through various “touch points.” The information can be used by ClickForce users to analyze the impact of customers’ experiences on buying decisions.

ClickFox can gather and analyze data from interactive voice response, speech recognition, Internet and intranet site and Web applications as well as kiosks and customer relationship management and enterprise applications.

"ClickFox is the leader in the Customer Experience Analytics market - a market that we believe has incredible growth potential," said Geoff Oblak, general partner of Ascent Venture Partners, in a statement. "Customer service systems will only continue to grow in complexity, and enterprise executives need sophisticated solutions to better understand customer behavior across all interaction points.”