ViTrue Launches Online Video Community for Pringles

ATLANTA – ViTrue, a startup building a consumer-created advertising platform that is receiving international media attention, has signed a deal with Pringles for a video community.

Last week, ViTrue cracked Business 2.0 magazine’s “Next Net 25” startups to watch list. The company, which was launched last year, has already raised $5 million in venture funding from several high-profile investors, including Comcast, General catalyst partners and Turner Broadcasting.

The “Jingles for Pringles” campaign encourages users to submit songs and videos to the Web site and compete for prizes.

“It was wonderful to connect with a video service provider that had an out-of-the-box solution that fit our needs,” said Sonyetta Anderson, interactive marketing manager for Pringles. “We look forward to sitting back and enjoying the bonding experience with our consumers.”

Top prize is two tickets for the finale of “American idol” on Fox.

“A global brand like Pringles embracing branded video communities is a watershed event for consumer-generated content,” said Reggie Bradford, ViTrue’s chief executive officer. “Our work with Pringles to create the ‘Jingles for Pringles’ community is an excellent example of how a major brand can engender creativity and build stronger loyalty while ensuring control of their equity and message.”

ViTrue is working with other companies such as Planet Smoothie and VH1 as well as the Moe’s restaurant chain.