SAS offers analytics service focusing on social interaction, decision making
Get the latest news alerts: Follow LTW at Twitter.
Local Tech Wire
CARY, N.C. – SAS, the world’s largest privately held software firm, is expanding its focus on social media and related activity with a new service that focuses on interaction in consumer decision making.
Called SAS Customer Link Analytics, the offering is designed to enable users to analyze interactions between users through such media as text messages as well as online and in phone calls. SAS will utilize social network analysis technology.
“Communications service providers need to better understand how customers are using their products and making buying decisions,” said Ken King, director of SAS Telco and Media Convergence. “Marketers knew some customers had significant influence over others, but now, with SAS Customer Link Analytics, they can finally quantify that influence and leverage those insights for competitive advantage.”
Featured
E-mail Preferences
The Skinny
- Mark Cuban to talk VC with RTP entrepreneurs
- The ‘Immernet’ – A coming virtual world for real business
- Dallas Mavericks owner Mark Cuban headlines RTP venture event
- If you’re not a Luddite, don’t miss ‘The Immersive Internet’
- LePhone, LePad demonstrate Lenovo’s focus on China
- Touring Epic Game's HQ: A war-gaming Pentagon
- ‘Inflamed’ Nortel’s retirees fight for, win a delay in benefits loss
- IBM management shuffle sets stage for battle to replace top exec
- Consumers vs. Apple – ‘Antennagate’ or overblown?
- Latest VC investment report - Some good news in stormy climate